The Coca-Cola Kid

The ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably Bill Forsyth's Local Hero and this film from exiled Yugoslavian director Dusan Makavejev. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola Company; he has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell (Bill Kerr), whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is Terri, a local woman (Greta Scacchi) Becker hires as his secretary; she's McDowell's daughter and a single mom who's romantically attracted to the brash American. Becker wants to make a deal on his (and his employer's) terms, but he finds himself falling prey to the charms of life Down Under and the ministrations of Terri. - Tom Wiener, All Movie Guide

Eric Roberts, young, charming, and handsome, does a rare comic turn as an
American Coca-Cola executive with a honeyed Georgia drawl sent Down Under
in this congenial little Australian comedy. As the zealous, unfailingly polite
eccentric declares economic war on a veritable back-country feudal lord who
runs his own steam-powered soda plant (Bill Kerr), Roberts’s enchantingly goofy
secretary (Greta Scacchi) plots a campaign of seduction that includes a Santa
suit that explodes in an orgiastic blizzard of feathers. Yugoslavian director
Dusan Makavejev (Montenegro), hardly known for romantic comedy, brings a surprisingly
light touch to the comedy and a sweet sexiness to the offbeat love story.
The script veers into scenes that make no sense and gets bogged down in the cola wars,
but Makavejev buoys the film with unexpected turns, delightful moments of beauty and joy,
and a genial, generous sense of humor.

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The Coca-Cola Kid